A Dallas Holiday Tradition Since 2003!
Sat Dec 19th, 2026 · Majestic Theatre · Dallas, TX
WITH SPECIAL GUESTS
Get ready for a high-flying canine stunt show packed with speed, skill, tricks, and plenty of tail-wagging fun from start to finish.
As seen on Good Morning Texas, Sam The Magic Man brings a stage show full of mind-bending illusions and nonstop laughs.
Enjoy classic country tunes reimagined with high-energy vibes, Lone Star swagger, and immaculate style for a truely Texas holiday experience.
Dallas’s award-winning senior tap troupe brings show-stopping kicks and razor-sharp routines with more energy than dancers half their age.
Plus a cast of beloved holiday characters!
Saturday, December 19th 2026
Majestic Theatre
1925 Elm St. Dallas, TX 75201
Doors: 6pm
Variety Show: 7pm-9pm
The Polyphonic Spree: 9pm-11pm
4 HRS OF NONSTOP ENTERTAINMENT
KIDS 4 YEARS & UNDER ATTEND FREE
40+ PERFORMERS ON & OFF STAGE
FUN FOR THE WHOLE FAMILY
The fun begins the moment you enter the lobby, serenaded by the charming sounds of the Norman & Sharon Seaton Accordion Entertainers. Mingle with classic holiday characters like Frosty, Rudolph, and a team of jolly Elves. The Nutcracker Soldier will wow you with their stiltwalking skills, and Mrs. Mistletoe will be face painting for the kids. Don't forget to stop by for photos out front with Santa & Mrs. Claus!
As you enter the theater, be sure to grab your complimentary spirit ribbon and program and head into the show! The entertainment is non-stop, with a delightful variety act from some of Dallas’s finest family entertainers.
The evening ends with the 20+ members of The Polyphonic Spree performing a joyful set of classic and modern holiday songs along with their fan-favorite originals, all while you are showered in a blizzard of confetti and balloons throughout the performance!
Milk & cookies will be served at the conclusion of the event.
Children 4 and under are free if sitting in a lap.
Please bring a canned good as well as a new, UNWRAPPED toy to be donated to charities serving Dallas families in need.
Connect your brand to one of the most vibrant, uplifting, and enduring cultural events in North Texas.
SPONSORSHIP OPPORTUNITIES
Audience Quick Facts
LOCAL
85% live in DFW
44% Dallas / 41% metro
20% live in East Dallas
10% of total in Lakewood (75214)
13% North Dallas suburbs
Plano, Richardson, Frisco, McKinney, Allen, Prosper
LOYAL
~1,500 ticketed attendees
Average each year
~60% returning
~40% return 3+ years in a row
~50% of tickets
Sold within 24 hrs of release
SOCIAL
4.2 tickets
Average per buyer
~20%
Orders of 5+ tickets
23 tickets
Top 5 buyers’ yearly average
JOIN 23 YEARS OF HOLIDAY JOY!
Since 2003, our Holiday Extravaganza has been one of Dallas’s favorite holiday celebrations. Your support keeps this show accessible to the many families, fans, and music lovers from DFW and beyond who have made it their holiday ritual for the past two decades.
Be part of a high-demand event
Your brand will be seen by a packed house of ~1,500 people in a fun, family-friendly, and brand-safe environment.
Partner with a proven, beloved Dallas institution
Around half of next year’s tickets sell out on the night of the current show, proof of how much this event means to our community.
Connect with a desirable target audience
Our crowd is made up of families and arts supporters who value creativity, personal enrichment, and community – and are eager to spend money on it year after year.
Enjoy multi-channel visibility
Sponsors are featured on promo assets, online, on social media (10K+ IG/38K+ FB followers) and in-venue, with multiple packages available for different levels of exposure.
Support art in the community
Sponsorship keeps this long-running Dallas tradition alive by supporting local artists, musicians, and families who love the arts.
Build goodwill
Your sponsorship helps unite the community in giving. Each year, guests bring donations for local charities supporting families in need – a tradition your brand can proudly support.
Let’s make this holiday season unforgettable, together!
SPONSORSHIP TIERS
Apply now! Applications for 2026 close on Monday, Nov. 23rd!
Presenting
Partner
$10,000 (0/1 available)
Promotional Assets
Exclusive “Presented by X” naming rights for the 2026 season, appearing on all brand collateral
Featured placement on the event program and official poster
Logo on event t-shirt (primary placement)
Primary logo feature on the commemorative ribbon given to all attendees
In-Venue Promotion
Giveaway in our free audience raffle
60-second branded video feature on the main stage screen before and after the show (no sound)
Allocated floor space for branded promo booth at the venue
Online Promotion
Brand feature with link on the event website
Brand callout on ticketing page
2 brand posts/reel, 1 brand story, and tags on ALL event social media
Event Tickets
Private Loge box for 12, with 1 merch swag bag per ticket
Community Partner
$5,000 (2/2 available)
Promotional Assets
Secondary placement on the program and official poster
Logo on event t-shirt (secondary placement)
In-Venue Promotion
Giveaway in our free audience raffle
Featured brand slide on the main stage screen before and after the show
Placement for two freestanding pull-up banners in venue lobby
Online Promotion
Brand feature with link on the event website
Brand callout on ticketing page
1 brand post/reel, 1 brand story, and tags on select event social media
Event Tickets
Private Mezzanine box for 5 and 2 Orchestra Pit wristbands, with 1 merch swag bag per ticket
Supporting Partner
$1,500 (4/4 available)
Promotional Assets
Tertiary placement on program and venue marquee poster
In-Venue Promotion
Giveaway in our free audience raffle
Featured brand slide on the main stage screen before and after the show
Online Promotion
Brand feature with link on the event website
Brand callout on ticketing page
1 brand post and tags on select event social media
Event Tickets
2 premium seats and 2 Orchestra Pit wristbands, with 1 merch swag bag per ticket
